For tycoons and noble types…
Managing the life of Sergey Brin is big business.
Through Bayshore Global Management, the Google Inc. co-founder has hired former bankers and philanthropy experts to help manage his $30.1 billion fortune. He’s employed a former Navy SEAL and SWAT team veteran for security, and a yacht captain to handle his aquatic endeavors. A fitness coordinator, a photographer and archivist help run his life.
“Family offices are expanding and people are setting new ones up,” said Natasha Pearl, chief executive officer of Aston Pearl, which serves single-family offices that have at least $400 million. “It’s increasing demand for employees who can be trusted to keep the families’ private lives confidential.”
Brin is the 21st richest person in the world, according to the Bloomberg ranking. Controlling a fortune of that size requires professional security. Bayshore’s brought in the former Navy SEAL to provide protection, according to a LinkedIn profile. A former U.S. Secret Service agent directed security programs, and a former SWAT team operator oversees the family’s properties and emergency procedures.
A family office of about 50-500 people, for billionaires and those reaching for that mark. And the number one demand is discretion.
That’s actually doable for corporate elites… but Nobles have to stay in the public eye, press the flesh, attend public functions, and get involved in controversies. The very nature of the job means that powerful enemies are simply part of the package.